Tuesday, October 28, 2008

fugg the american dream.

In a recent Hardvard Business Blog Post, John Quelch, Senior Associate Dean of the Harvard Business School asserts:

But underpinning the collapse of the housing bubble is a demand-side problem - the American Dream - that has been hijacked in countless political speeches from an embodiment of America's core values into a crass appeal to materialism and easy gratification.

As marketers I feel that we have a duty to tell authentic, meaningful stories. The initial conception of this American deal is that of a very authentic narratives with themes of self-actualization, pursuing our most genuine dreams and goals, and creating lasting relationships based on social equity. When one is reduced by marketers to that of a simple consumer, we are not doing our jobs, both as marketer and as citizen.

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